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Laure Genin Impact Marketing
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Laure Genin, Impact Marketing

Your business is turning a corner. The potential is there, I bring the structure.

Outsourced marketing leadership for health, nutrition, beauty and wellness businesses ready to accelerate their growth.

Book a 30-minute call See the four services
Light wood work table covered with unbranded skincare bottles and supplement jars, citrus fruit, a bowl of botanical ingredients, brand boards and colour swatches. A woman, seen from behind, places a card beside a jar; a cobalt pen rests on an open notebook.

PharmD, twenty years of marketing experience in global companies.

  • Degree

    PharmD (a doctorate in pharmacy).

  • Experience

    Twenty years in global companies.

  • Industries

    Health, nutrition, beauty, wellness.

  • On the ground

    Leading product launches, from concept to market.

Laure Genin, PharmD and senior marketing director, seated in an armchair, black and white portrait.

Why I chose this model

Businesses don't always need a bigger marketing team. What they often need is clearer priorities, and someone to hold the line on them.

That's what led me to offer outsourced marketing leadership: bringing businesses that are turning a corner the rigor, method and vision built in global companies, with support adapted to their reality.

I work alongside family-owned and small businesses, brands in relaunch, and companies preparing a launch or a new phase of growth.

Discover my background

Areas of expertise

Health, nutrition, beauty, wellness, and selected lifestyle projects. Demanding industries, where scientific credibility and clarity of message make all the difference.

A healthcare professional in a white coat, a cobalt blue stethoscope around her neck, against a plain plaster wall.

Health

Every claim must be proven and compliant. I craft messages that are credible, regulatorily solid and persuasive.

A large glass of water with two lemon slices, a cobalt blue glass carafe and half a lemon on a small dish, in raking light.

Nutrition

Regulated claims and crowded shelves: I help you define the distinctive promise your product can truly keep.

An open compact, a lipstick, two brushes with light wood handles and a cobalt blue glass bottle, on a plaster surface.

Beauty

Scientific proof and emotion aren't at odds. I build brand narratives that combine rigor and desirability.

Still life in raking light: a cobalt glass bottle, a smooth pebble and a drape of pale linen on a plaster surface.

Wellness

A fast-growing sector where differentiation is key. I help you find and own a brand territory that's truly yours.

Past employers and clients

  • Groupe SEB
  • Metagenics
  • bioMérieux
  • Boots
  • Gattefossé

Twenty years of marketing for international brands, in markets where every promise the company makes is one it must keep.

Four ways to work together

Four levels of engagement, from a one-off diagnostic to outsourced marketing leadership. Each service answers a specific situation, and can grow with your business.

Audit Growth 360°

You want clarity first.

12-Month Growth Strategy

You're looking for direction and a plan.

Launch & Acquisition Sprint

You're preparing a launch.

Outsourced Marketing Director

You need an ongoing presence.

See the four services, their deliverables, timelines and investment.

Senior marketing leadership, without a full-time hire

You need direction, a plan, and someone to see it through? I work alongside you to structure priorities, coordinate action and move your marketing forward, whether for a single project or over time.

01

Senior expertise, available immediately

No recruitment, no lengthy onboarding.

02

An engagement suited to your needs

A one-off mission, a product launch, or ongoing support.

03

End-to-end leadership

Strategy, priorities, coordination and execution follow-through.

This model goes by several names: part-time marketing leadership, or fractional CMO in startup language. The principle stays the same, in France as on international markets: senior marketing leadership, available at the pace your business needs.

Discover outsourced marketing leadership

Book a 30-minute call

Thirty minutes to lay out your situation, your constraints and the corner you're trying to turn. You'll leave with a clear view of what should come first.

Book a 30-minute call

Or write directly to contactlauregenin.com