Resources
Analysis, guides and decision-making reference points on marketing for health, nutrition, beauty and wellness businesses.
Eleven topics are in preparation, published at a pace of one to two a month. For engagements and their terms: the four services.
The four sectors summed up in one line on the homepage are detailed here, with what makes each of them difficult.
Devices, diagnostics, pharmacy counters, prescription and advisory products. A market where every word is regulated and proof comes before argument. Twenty years spent in these regulated environments, in France and internationally, change how you build a message: you start from what's proven, then make it desirable.
Supplements, nutraceuticals, clinical nutrition. Tightly controlled claims, crowded shelves, increasingly well-informed consumers. The question isn't shouting louder, it's choosing the one promise your product alone can keep.
Skincare, cosmetic actives, private-label brands. Here, rigor alone isn't enough: desirability sells as much as the ingredient. Building a beauty brand means holding both ends, proof and emotion, without sacrificing either.
Ritual brands, nutrition-health brands, everyday-support brands. A young sector where positionings quickly start to look alike. The work is finding the territory no one else occupies, and holding it long enough for it to become yours.
Coming soon
Format
The cost of a hire isn't limited to salary, nor the cost of outsourcing to fees.
Coming soon
Format
The signals that tell you, before the question comes up in a meeting.
Coming soon
Before investing
Six areas to examine before increasing a budget.
Coming soon
Before investing
Most failed launches are decided before the first campaign.
Coming soon
Before investing
A method for writing it, and the most frequent pitfalls.
Coming soon
Before investing
From mapping the market to testing it against real materials.
Coming soon
Partners
What a brief must contain, what it must not, and how to judge a recommendation.
Coming soon
Regulated sectors
Start from what the evidence allows, then find the wording that appeals.
Coming soon
Acquisition
The conditions to check before opening an account.
Coming soon
Acquisition
The most frequent causes, and how to test fixes in the right order.
Coming soon
Regulated sectors
Reading a regulatory file and drawing a promise you can keep from it.
A topic concerns you directly? Thirty minutes are enough to place it in your context and know where to start.
Or write directly to contactlauregenin.com