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Services

Marketing advisory and leadership for health, nutrition, beauty and wellness

Your marketing is moving, but in fits and starts. The potential is there. What's missing is a clear direction, a plan your team can follow, and someone to hold the line on it. Four ways to work together, depending on your need.

The step-by-step of an engagement and the full list of deliverables are covered separately: the method and deliverables.

Four objects lined up on a plaster ledge in morning light: a bound report, a folded roadmap, an unbranded product carton and a closed notebook with a cobalt pen resting on it.

What this changes for you

  • Clear priorities, instead of a long list of things to do.
  • A plan written to be used by your team, not to sit in a document.
  • Senior expertise available without a full-time hire.
  • A partner who helps you decide, coordinates action and steers progress.

Four services, four situations

Large customer journey map spread on a table, five columns from discovery to loyalty, annotated with highlighter and red arrows, friction points marked with coloured dots.

Service 1

Audit Growth 360°

Understand what's holding your growth back and know what to tackle first

This is for you if

Your business already exists, but your marketing lacks structure. Your site, your messaging, your acquisition channels or your priorities aren't producing the expected results, and you can't quite pin down why.

What I analyze

  • Your site or main landing page: user journey, message, offer, calls to action and proof.
  • Your existing acquisition channels: SEO, Google Ads, social media or e-mail, depending on your context.
  • Your segmentation, your targets and your personas.
  • Your positioning, your messaging and the main actions already taken.

You leave with

  • A prioritized audit report.
  • An impact/effort matrix.
  • The ten actions to tackle first.
  • A 90-day action plan.
  • A roadmap with tracking indicators.
Format
A scoped, one-off engagement, with a final session.
Indicative timeline
7 to 10 business days.
Investment
From EUR 2,500 excl. VAT.
Book a 30-minute call
Twelve month marketing plan seen from above, months in columns and coloured bands labelled Positioning, Content, Acquisition, Launch and Steering, two hands laying one in place.

Service 2

12-Month Growth Strategy

Give your marketing a clear direction and a roadmap your team can follow

This is for you if

You have an offer, a product or a growth project, but you need a clear positioning, shared priorities and a realistic plan before investing further.

What we build

  • The priority target and the segments to address.
  • The value proposition and the key messages.
  • The brand territory or the offer architecture, depending on your needs.
  • The channels to prioritize.
  • The twelve-month marketing plan, with calendar, budget and metrics.

You leave with

  • A clarified positioning.
  • A structured value proposition.
  • Consistent brand messaging.
  • A twelve-month marketing plan.
  • A budget, a roadmap and management indicators.
Format
A structuring engagement, with scope, deliverables and a final session agreed in advance.
Investment
From EUR 6,500 excl. VAT.
Book a 30-minute call
Bottle and carton prototypes lined up, labelled serum, cream, supplement, oil and gel, an open colour fan and layout sheets titled Landing page and Sales argument.

Service 3

Launch & Acquisition Sprint

Launch or relaunch an offer with a complete, coherent marketing setup

This is for you if

You're preparing the launch of a product, an offer or a brand. You need to make the proposition clear, prepare acquisition, and have a landing page capable of converting your first visitors.

What we put in place

  • A light initial audit and a clarification of priorities.
  • Segmentation, personas, positioning and key messages.
  • The launch plan and the first indicators.
  • The acquisition strategy, including Google Ads if that channel is relevant.
  • The brief, structure and copy of a conversion landing page.
  • Tracking of early results and a 90-day plan after launch.

You leave with

  • A launch strategy.
  • A value proposition and campaign messages.
  • A campaign plan and ready-to-run ads, when Google Ads is selected.
  • A structured, written landing page, ready to be built.
  • The basics of tracking and conversion measurement.
  • A 90-day roadmap after launch.
Format
A six-week sprint.
Investment
From EUR 6,000 excl. VAT, excluding media budget.
Book a 30-minute call
A desk after the decision: a marketing plan lying flat and squared, a cobalt pen beside it, a finished cup and a small plant.

Service 4

Outsourced Marketing Director

Senior marketing leadership to structure, decide and steer over time

This is for you if

You need someone to hold the marketing course, arbitrate priorities, coordinate your teams and partners, and evolve the plan as results come in, without hiring a full-time role right away.

What I take care of

  • Clarifying and updating the marketing strategy.
  • Quarterly planning: priorities, budget, calendar and indicators.
  • Steering launches, acquisition actions and brand projects.
  • Coordinating agencies, freelancers and internal teams.
  • Performance tracking, trade-offs and reporting to the owner.

You get

  • Marketing leadership genuinely on your side.
  • Faster, more coherent marketing decisions.
  • A living plan, tracked and adjusted.
  • Better-aligned teams and partners.
  • Management tools that stay in the business.
Format
A monthly engagement, with a level of involvement set according to the stakes and scope of the mission.
Investment
From EUR 3,500 excl. VAT per month.

This model has its own page: how outsourced marketing leadership works.

Book a 30-minute call

How to choose?

Your situation and the most suitable service
Your situationThe service to choose
You want clarity firstStart with the Audit Growth 360°
You need a direction and a complete marketing planChoose the 12-Month Growth Strategy
You're preparing a launch or want to relaunch an offer quicklyChoose the Launch & Acquisition Sprint
You need a regular marketing presence over timeGo with the Outsourced Marketing Director

Scroll to see both columns.

Torn between two services? We can start with a first call to clarify your situation and determine the most useful level of support.

Levers you can add, depending on your need

Google Ads acquisition

Campaign strategy, account structure, keyword selection, ad copy, conversion tracking and optimization.

Conversion landing pages

Clarifying the offer, page structure, copywriting, calls to action, proof elements and testing recommendations.

These levers can be included in the Launch & Acquisition Sprint, or activated as part of an Outsourced Marketing Director engagement.

Three questions before you choose

01Can I start with a one-off engagement?

Yes. The Audit Growth 360° lets you start with a short engagement before considering a roadmap or ongoing support.

02What if I don't know which format to choose?

The first call is there to clarify your situation and the most suitable level of support.

03Does my information stay confidential?

Yes. A non-disclosure agreement can be signed before any detailed conversation, if you'd like. The full detail of this commitment is in the frequently asked questions on ongoing support.

Book a 30-minute call

Thirty minutes to clarify your situation, your priorities and the format that answers them. You'll know by the end of the call where to start.

Book a 30-minute call

Or write directly to contactlauregenin.com